Attention bars, restaurants, and shops on the high street! The importance of having a business website – and a good one at that – cannot be emphasized enough. In the digital age, the online world operates globally and around the clock. Your website has the potential to showcase your restaurant’s top offerings. It can guide visitors through the customer journey, and even enable online purchases from your shop. All of this can happen seamlessly, even while you sleep.
From a restaurant perspective, a website is essential as it provides a virtual representation of the establishment. Through the website, potential customers can browse the menu, view photos of the restaurant, and read reviews. It also allows customers to make reservations or place orders for delivery, even outside of operating hours. A visually appealing website can help you engage with your customers, even when they are not physically at your restaurant.
10 Website Statistics Every Business Owner Should Know
- 97% of potential customers learn about a business online
- 62% of consumers will ignore a business without a web presence
- Approximately 71% of small businesses have a website, giving them an edge over their competitors
- 75% of users judge a company’s credibility based on its website
- 57% of internet users say they won’t recommend a business with a poorly designed website
- Poor web design drives almost 50% of users to go with competitors instead
- Nearly 40% of people will stop engaging with a slow website
- Businesses with a blog on their website get 67% more leads per month
- 61% of consumers made a purchase because of a blog
- 81% of marketers have increased sales when they include of video content
Online shopping offers convenience and flexibility to both customers and businesses. With a well-designed business website, you can showcase your products and provide detailed information to potential customers at any time. This means that individuals can make purchases whenever they want. Time of day or whether the physical store is open no longer matters.
Additionally, online shopping allows you to reach customers from all over the world, expanding your potential customer base. Furthermore, customers can shop from the comfort of their own homes, avoiding any unfavorable weather conditions. This means that your business can continue to generate revenue even on days when there may be fewer visitors to the physical store.
In essence, a good website acts as an ever-present advocate for your restaurant or shop. Beyond simply providing information, it acts as a digital storefront grabbing attention, driving sales, and handling transactions around the clock. By creating an online presence, you can extend your reach, enhance customer engagement, and harness the true essence of the digital world. Yes, even while you sleep, your website remains tirelessly at work, ensuring that your establishment continues to flourish.
Could your website use a little help? Get in touch to find out how we can help boost sales online as well as to brick and mortar locations.
