Google Business Profile, the artist formerly known as Google My Business, offers significant advantages to local businesses. Establishing a profile and optimising it can enhance search engine rankings, increase customer engagement, and ultimately lead to greater traffic and revenue.
Google Business Profile SEO
One of the biggest reasons for Google Business Profile optimisation is the augmented exposure in local search results. When users look up local businesses or services in their area, Google listings are prominently displayed in the search results, accompanied by a map and contact details.
By optimising your profile and keeping it up-to-date, you can guarantee that your business is included in these local search results, making it convenient for prospective customers to discover you. This increased visibility can translate to more website traffic, phone inquiries, and visits to your physical location, ultimately leading to increased business…and that’s the point, right?
Engage with Your customers through reviews and messaging
Another great benefit of using Google Business Profile is the ability to connect with your customers through reviews and messaging. By allowing customers to leave reviews on your profile, you can establish credibility and build trust with potential customers. Whether the feedback is positive or negative, it’s crucial to respond to these reviews to demonstrate your commitment to providing exceptional service and valuing your customers’ input.
Moreover, the messaging feature makes it convenient for your customers to ask questions, provide feedback, or make inquiries. By proactively engaging with customers through reviews and messaging, you can establish a bond with them and cultivate their loyalty.
Showcase your products and services with photos and posts
Google Business Profile allows local businesses to showcase their products and services through photos and posts, attracting potential customers and increasing engagement. High-quality photos and posts about promotions or special offers can lead to increased visibility and sales, as they appear directly in Google search results. Regularly updating the profile keeps the audience informed and engaged, ultimately benefiting the local business.
Top reasons for Google Business Profile Optimisation
- Experience Increased Real Estate on Google’s Search Results
- Improve your search ranking on Google and make it easier for customers to discover your business.
- Instant customer interaction allows for quick responses to everything from questions to complaints. You can also learn more about your customer’s needs, enabling better provision of services.
- Accurate information on Google Business and Maps can drive more traffic to local businesses, which is increasingly important as more people search for them on Google.
- Most people read reviews, this provides a free and easy way to share your customer reviews
Want to DIY? Here’s how to create your Google Business Profile
- Log in to your Google account or create one if you don’t have one already.
- Go to Google My Business and click on “Start now” in the top-right corner.
- Enter your business name and address. If your business doesn’t have a physical location, you can choose to hide your address.
- Choose your business category and add a phone number and website if you have them.
- Verify your business by phone or mail. This step is important to ensure that you’re the owner of the business.
- Once your business is verified, you can add more information to your profile, such as photos, hours of operation, and a description of your business.
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